GM and DaimlerChrysler to Collaborate

These two companies are teaming up to develop independent hybrid technology. While other automakers are leveraging the research and development of the hybrid innovators, specifically Toyota, these two will set out on their own. Ford in its Escape Hybrid, Nissan, and allegedly Porsche have all licensed hybrid technology from Toyota.

Right now, GM and DaimlerChrysler are both well behind in an expanding hybrid market. Further, both companies are known for their sluggish reaction to market changes. Still, additional competition can only be responsible for an ultimate improvement in efficiency.

GM and DaimlerChrysler plan to invest hundreds of millions and expect their new technology to reach the market in 2007.